Privacy Policy

1) Who we are & what this policy covers

The White Sparrow Barn (“we,” “us,” “our”) operates thewhitesparrowbarn.com (the “Site”). We’re an independent, editorial website that reviews and compares iGaming brands and related services. Our content often covers topics like USDT (Tether) casinos, licensing and security standards, payout speed, geo-restrictions, game variety, and payment methods. We use affiliate links to support our work and may earn a commission when you click or sign up with a partner.

This Privacy Policy explains what we collect, how we use it, how we share it, and the choices you have—particularly for US readers, including those in California and other states with privacy laws.

2) What we collect

We aim to collect only what we need to operate the Site, improve content, and attribute affiliate referrals.

• Browsing & device data. IP address, approximate location (city/region), device and browser type, operating system, pages viewed, time on page, referrer/UTM parameters, click events (including outbound/affiliate link clicks), and cookie or similar IDs.
• Cookies/trackers. Small files and similar technologies (pixels, local storage) used for:
  • Analytics (e.g., page views, engagement).
  • Advertising (to measure ad performance, limit ad frequency, and show more relevant ads).
  • Affiliate attribution (to credit our partners when you click a link and later sign up or purchase).
• We do not collect sensitive categories (e.g., health, precise geolocation, government IDs) through the Site.

Defaults: We do not offer user accounts or take payments on the Site. We do not run a public comments section. If we ever add a newsletter or contact form, we will update this policy to explain what we collect and why.

3) How we use information

We use the information above to:

• Operate, maintain, and secure the Site (including fraud and abuse prevention).
• Measure traffic and performance, diagnose issues, and improve content and design.
• Understand interest in topics like licensing, security, payout speed, and game variety to inform our reviews.
• Personalize, measure, and cap advertising.
• Attribute affiliate commissions (e.g., record that a click on an outbound link originated from our Site).

We may aggregate or de-identify data for reporting and trend analysis.

4) Cookies & tracking

Cookies, pixels, and similar tools help remember your preferences, measure site usage, and attribute affiliate referrals (via click IDs, UTMs, or partner parameters). You can:

• Use browser controls to block or delete cookies (see your browser’s “Privacy” or “Security” settings).
• Use the “Do Not Sell or Share My Personal Information” link in our footer to opt out of cross-context behavioral advertising and certain affiliate/ad measurement sharing (where applicable).
• Global Privacy Control (GPC): Where feasible, we treat GPC signals as an opt-out of “sale/share” for California residents.

Note: Blocking cookies may affect features such as affiliate link tracking.

5) Advertising, analytics & affiliates

We use common categories of third-party services:

• Analytics tools to understand how the Site is used (e.g., which pages are popular).
• Ad networks and measurement to deliver and measure ads, limit frequency, and improve relevance.
• Affiliate networks/partners to track when a click on our Site leads to a signup or purchase at a partner brand. Outbound links may include IDs or parameters that allow the partner to attribute the referral to us. We may earn compensation if you click and convert.

We do not list every vendor here because partners and integrations can change. Links on our Site may lead to third-party sites; their data practices are governed by their own policies.

6) Sharing of information

We share information in these ways:

• Service providers (e.g., hosting, security, analytics, anti-fraud) under contracts that limit use to providing services to us.
• Advertising and affiliate partners for measurement, attribution, and (where applicable) targeted advertising.
• Legal/compliance when required by law, regulation, subpoena, or to protect our rights and users.

We do not sell personal information for money. Under California law, some uses of advertising and affiliate measurement may be considered a “sale” or “share” for cross-context behavioral advertising. You can opt out as described below.

7) Your privacy rights (US states)

Depending on where you live, you may have rights regarding your personal information:

California (CPRA).

• Know/access what categories we collect and sources/purposes of use.
• Delete information (subject to lawful exceptions).
• Correct inaccurate information.
• Portability (receive a copy in a portable format, where feasible).
• Opt out of “sale”/“share” of personal information for cross-context behavioral advertising.
• Limit use of sensitive personal information (we do not use sensitive PI).
• Non-discrimination for exercising your rights.

Virginia, Colorado, Connecticut, Utah.

• Access and delete personal data.
• Correct inaccuracies (where applicable).
• Opt out of targeted advertising, the sale of personal data (we don’t sell for money), and certain profiling.
• Appeal a denied request.

How to exercise your rights:

• Use the “Do Not Sell or Share My Personal Information” link in our footer to opt out of sale/share and targeted advertising.
• To access, delete, or correct your data, contact us using the Contact options in the Site footer. We will take reasonable steps to verify your request (for example, by confirming browser/device signals or asking you to reply to a message from the contact method you used).

If we deny a request (e.g., we cannot verify it or it conflicts with legal obligations), you may appeal by replying to our response with “Appeal” in the subject or first line. If you still have concerns, you may contact your state Attorney General.

Authorized agents may submit requests, subject to verification and proof of authorization.

8) Data retention & security

• Retention. We keep analytics data typically up to 24 months, and server logs typically up to 12 months, unless we need to keep them longer for security, troubleshooting, or legal reasons. Affiliate records may be retained according to partner requirements and accounting rules.
• Security. We use reasonable safeguards such as HTTPS, access controls, and regular updates. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9) Children’s privacy

Our Site is not directed to individuals under 21. Do not use the Site or submit information if you are under 21. If you believe a minor has provided us information, please reach us via the Contact options below so we can delete it.

10) Third-party links & disclaimers

We link to third-party websites and services (including casinos, sportsbooks, payment providers, and forums). Their privacy practices are their own. Please review their policies before providing information or completing transactions.

11) Changes to this policy

We may update this policy from time to time. We will post changes on this page and update the “Last updated” date above. Your continued use of the Site after changes means you accept the updated policy.

12) Contact

To ask questions, exercise your rights, or submit a privacy request, please use the Contact link in the Site footer or other contact options provided there.

13) Not legal advice

This policy is provided for general information and transparency. It is not legal advice. If you need legal guidance, please consult your attorney.